What is Google My Business – How Does it Work?

What is Google My Business?

A Google My Business account lets your  business show up in search results when people are looking for products and/or services related to that which your business or organization offers.

Google My Business came into existence in an effort to gain more visibility for businesses and organizations like churches, etc on Google search presence.

It is an easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps.

A GMB account makes provision for adding your business name, location, and hours; it also helps you to monitor and reply to customers’ reviews; adding photos; learning where and how people are searching for you, amongst other things.

As a business owner or an organization that is just staring out, Google My Business listing is a great place to focus your early efforts. This is because when potential customers search for a product or service within their locality, there is an higher probability that such person will visit to make a successful purchases, this is according to studies.

This makes it super-important that information about a business that shows up when people search Google is as accurate, complete, and optimized as detailed as possible.

How to use Google My Business (GMB) for Local Marketing of your Business/Organization

1. Interact with customers

GMB account makes it very easy and possible to interact with your customers from your business profile. You can interact with them by responding to their submitted reviews about the services you provide or the products you sell. You can also answer to questions or a  direct message left in your inbox. You can as well publish a post to your profile, just like a Facebook newsfeed.

2. Give Information about your business

GMB accounts allows you to provide your business working duration, allows you to give a link to your website (if any), also allows you list all your products and/or services provided with their pricing, attributes, and many other details that make your business unique. 

The Benefits of a Google My Business Listing

1. GMB Allows You to Appear in Maps and Local Pack Listings:

Whenever a search for a location/place is made on Google, the highly visible map and the list of business names that appear right on top of the search result pages are called the Local Pack.

Business Location Listing on Search Result Page

The Local Pack takes up a visible space on pages of Google search results, and it’s the first thing any Google user will see, all necessary information to a business is seen at a glance.

2. GMB Allows People to Leave Reviews of Your Business

With a GMB account, it is easier for your customers to leave positive feedback about your business. A large number of persons looks out for customer reviews before making a decision to patronize a local business. Customers are more confident to purchase  a product with many positive reviews as opposed to one with a lot of criticisms. Search engines likewise uses them to rank search results. If you can properly utilize this GMB feature, it can have a huge impact on your business.

3. Google My Business Helps Understand Customer Insight

Customers’ insight gotten from a GMB listing can be used to improve a business.

Google’s GMB insight focuses on how customers find your listing on Search and Maps, and what they do after they find it. This data includes information like:

• How many views your listing had.
• How and where customers find your listings.
• Actions customers take on your listings.
• And other interactions customers have with your GMB listing.

It provides a report where you can learn and understand how consumers find your business. It shows how people are searching to find your listing, amongst other things.

4. Google My Business provides you with an Official Website For Your Business

After a successful creation of Google My Business account, a free website can be gotten which can auto-generate info from your profile, plus you can customize it with text, photos, and design themes of your choice.

5. Earn You Customers Trust

One of the easiest way of earning the trust of prospective customers is helping them see that your business has an actual location which is recognized by Google.

Get started with GMB 

Now with a clear understanding of what Google My Business is, how it works, and how to use it and the benefits it accrues to it owners, you will quite agree that it is a perfect tool for every businesses and organizations.

Get your Google My Business account up and running now so your Business Profile can outshine your competitors and attract more customers on the world’s most popular search engine.

Chat us up now on WhatsApp   to setup and optimize a GMB account for your business/organization for just #2000 (discount offer)

Olajide David Oduniyi

I’m the CEO of TechieBreed .

My goal is to ensure that technology is optimally utilized at the lowest cost possible to every bloggers and small scale business provider while ensuring the technicality aspect is eased and profit is adequately maximized.