Affiliate Marketing Guide for Beginners in Nigeria

Affiliate marketing in Nigeria is a top option among numerous option of making money online, infact this has been my biggest source of blog income, coming above Google Adsense in recent months. This tutorial guide is primarily written for beginners with little to no knowledge about what affiliate marketing entails in Nigeria.

Let us get started right away.

What is Affiliate Marketing?

Affiliate marketing according to a layman is the practice of promoting the products and/or services of another person which could also be a company in exchange for a commission on the resulting sale. It is a way for a person (the affiliate) to earn a commission for recommending products and/or services from an affiliation company or services to friends or readers.

Affiliate marketing requires you having a site and sending your traffic to someone else’s site to buy their products or services. So for every successful sale gotten by the link from your site, you earn a percentage which is otherwise called an affiliate sales commission.

Here is how it works:

A person (otherwise known as an Affiliate marketer) registers and joins any affiliate programs that suits his/her interest, he in turns searches for a reputable products to promote, and then share those products with their audiences. Any establishment or companies that sell products online, offers an affiliate program, which is free to join. The process is as simple as creating an online profile account.

A simplified process of how affiliate marketing works:

  • A person applies to join any affiliate merchant’s program. If accepted, he will be referred to as an Affiliate marketer.
  • After acceptance, the affiliate marketer will be provided with a unique ID and a specific URL to use when promoting the company’s product and/or service.
  • The affiliate can decide to place the link in their blog content,  email marketing, Facebook post, WhatsApp status, or any other social media sphere, primarily with a conscious efforts to invite prospective buyers.
  • When a potential buyer clicks on the link to visit the affiliate partners’ site, it is recorded to the affiliate marketer that a successful referral has been made, though he only earns when the referred person eventually makes a successful purchase.
  • Then whenever a buyer completes the sale process, the commission will be counted for the affiliate.


Step 1: Choose a Product to Promote as an Affiliate

Choice of product to promote can sometimes prove to be a dicey one most especially for a complete beginner.

No matter the approach you decide on , expect to have to invest time into researching the best products for your audience.

One major thing I advise is for you to only choose to become an affiliate for a product or service that you’ve used  for yourself, had a good experience with, thoroughly tested and feel good recommending. There should be some form of confidence from you that others will get the same results or even better than you’d experienced.

Action Note: Make a list of products and/or services that you make use of, or something that you think your audience or circle would benefit from using. If you are a tech blogger like myself, you might want to consider going for products related to the tech industry.

So, in my case:

Using a search engine like Google, search for “Affiliate program” + (product name).

From the search results, you will see lots of options to choose from.

E.g. Affiliate program + Technology


Step 2: Setup your Affiliation Account

From your search results in step 1, I believe you have good numbers of affiliation companies you must have considered to promote their products. You’ll have to apply, be approved and provide certain information so that you can be paid.

You will need to provide your personal/business contact information and your bank account where commissions will be sent.

Please note, this step is not compulsory for all merchants. Some will require this basic details when you have started earning a reasonable amounts of commission.

In turn, the merchant must provide you with an affiliate link. Whenever you post or write a review about the product, you’ll use this link. It will have a long tag at the end of each link that includes your affiliate ID.

Here is my affiliation link to a top hosting company in Nigeria that I sign up

Step 3: Start Promoting Your Chosen Affiliate Products and/or Services

All these hard work of finding and evaluating products, signing up and being accepted can only only pay off if prospective buyers takes your advice and make the purchase.

After signing up for any affiliate marketing program, it is a MUST for you to commit your efforts to promote the business, else you won’t make a single sale.

So go right ahead and write a positive review about those products, share relatable experiences and let potential users know its usefulness as it relates to them.



Recommended Affiliates Programs


1. WhoGoHost Affiliate Program

WhoGoHost is currently the largest web hosting company in Nigeria and the West African region. The company started as a web hosting firm but has grown to offer a lot of other products and services to help her customers grow and succeed online. Focused on delivering top-notch support and the best offerings, WhoGoHost continues to evolve and introduce new ways to engage her customers and support their businesses.

How Does WhoGoHost Affiliation Work?

If a client you recommend pays for any of their product/service, you get as much as 15% of the amount paid. All you need to do is recommend their services to a friend or colleague either through your unique affiliate link or with word-of-mouth. Once the client makes payment for a product/service, you are credited with as much as 15% of the amount paid. It is that simple! You may also keep track of your progress and you can withdraw request for a withdrawal once you have a minimum balance of N3000.00.

Step 1: Use your website or any personal channel to promote WhoGoHost service using your affiliate link.

Step 2: Your referrals will then sign up directly on their website.

Step 3: When payment is made for a product pr service, your affiliate account is credited with 15% of the payment made

Step 4: You can then make withdrawal requests once your affiliate balance reaches the minimum balance


Join WhoGoHost Affiliate Now!!!




2. Jumia Affiliate Program

With Jumia affiliate program, you can turn your earn from your website, blog, or social media handles! All that is required of you is to drive traffic from your site to to Jumia online store by choosing from their thousands of products to advertise to customers and make money when your visitors buy from them. is Nigeria’s No.1 and most trusted online shopping destination.

Jumia has the biggest online mall an they offer the widest assortment of products at an unbeatable price


How Does Jumia Affiliation Work?

Step 1: Register for free and get approved the next day.

Step 2: Advertise using their wide range of banners,  or deeplink generator.

Step 3: Earn a commission up to 13%, on all orders a customer makes within 7 days from clicking on your ad.


Join Jumia Affiliate Now!!!


affiliates - Jumia


3. Konga Affiliate Program

Konga is the 28th most visited website and has way over 100,000 products you can promote as a Konga affiliate marketer, most especially for a Nigerian blog owner. They pay/commission is encouraging, they pay as much 9% commission on any of their products sold.

Things to Know Before Joining Konga Affiliates in Nigeria

1. What do I need to become an affiliate?

Nothing! Except your desire to be an affiliate.
You don’t even need a website (although having your own website helps). You can promote Konga product via search engines, and social media networks, postings in forums, or simply email to all your friends and people you know with your affiliate link attached to our product.

If you have your own website, simply talk to your visitors in real time using live chat software on your website and send them your affiliate links through chat. All you need to do is to send a visitor to Konga website via a special link (called ‘affiliate link’), and if he or she buys anything from Konga, you will get your commission.

2. How and when will You be paid?

Affiliates are paid upon confirmed purchase and delivery of item(s) by visitor(s) on Konga website. Their payment date is on the last week of each month. Payment is made through Bank/Wire Transfer.

3. How do you set up an account?

Setting up an account is very easy and it’s completely FREE. You don’t have to pay for becoming an affiliate on Konga website. All you need to sign up go to the Signup Form, fill it out. After a review from their affiliate manager, you will receive email with your password and other information.

As an affiliate with Konga, you will have your own control panel where you can see detailed statistics of traffic and sales you referred, news and training materials, and choice of banners and text links. Then you only need to place an affiliate link, banner, text link or other link at your web site, so you can start sending customers to Konga website.


How Does Konga Affiliation Work?

Step 1. Go to the Signup Form
Step 2. Fill out the form
Step 3. Receive your password and other info by email
Step 4. Log in to your own affiliate panel and choose from various banners, text links, reviews and other promotional materials
Step 5. Place some of these banners/links onto the Home page of your website and as many pages as you want, to increase your sales
Step 6. Receive up to 9% commission.

Join Konga Affiliate Now!!!

Other Recommended Affiliates for Nigerian



How to be Successful in Affiliate Marketing (Practical Guides from my 3 Years Experience)

Most successful affiliate marketers I know really do not have any secrets regarding their success. In affiliate marketing, there is a time to sow and there is a time to reap. You can only reap as much as you have sown. Sowing is when you promote the companies products and/or services and “the time to reap” is when the companies reward you with commission on every successful sales you have made.

Let’s dive into the approach that has worked for me:

#1. Decide on a Niche

A niche is very fundamental to what affiliate program you want to join, and tells the kinds of products you aim at promoting.

This goes a long way to determines what affiliate programs and products to focus your attention on and what you want your business will be known for.

TechieBreed is into digital marketing skills, with a focus on WordPress website design.


For those who are into fashion, they will perform well if their niche focuses on specific aspects of fashion such as men’s fashion, women’s fashion or kids’ fashion.

It’s unproductive to focus on multiple niches at a time.


When you’re talking about tech, fashion, health and wellness all at the same time, it confuses your audience. Consequently, your turnover/sales will be affected negatively

Focusing on a more specific niche will help you attract leads from the people that have the tendency to buy your affiliate products not those who will land on your website and bounce away within few seconds.


Their reason for walking away is simply because your content is not relevant to them.



Be duly informed that not all niches are profitable. You can foresee the profitability of a niche by first determining the amount of people that are likely to show interest in the niche.

This is hard to determine for starters, you can leave your thought in the comment box below regarding this subject so that I or any TechieBreed community audience can guide you through on the profitability tendency of your chosen niche.

To avoid laboring in vain, you can place an assessment on your niche competitors to see the engagement rate of their content so far. If most of their posts don’t get read, shares, likes and comments, this could imply that the niche is not profitable (with little to no audience in demand for it).


#2. Only Join Top Paying and Reputable Affiliate Programs

Truth is, there are numerous affiliate marketing programs you can join to start making money online. You just have to ensure you sign up with well known companies with high reputations, and also ensure that they are relevant to your audience.

This is to avoid they playing smart on you, and feeding you with less information to access the number of referrals that comes from you.


#3. Decide on the Marketing Platform to Adopt

Because affiliate marketing is an online business, so therefore,  you need a website, blog or social media effectively run this and make profitable sales.

You can set up a website/blog by yourself by following this tutorial guide I wrote months back without seeing the need to hire a web developer.

Affiliate marketing has been much more easier for me because I have adopted the usage of series of platforms as possible.

For those with an active social media account like Facebook, Twitter or Instagram with a good numbers of followers, can perform beautifully well by linking those social media handles to your website or blog. This can be achieved by the usage of Jetpack Plugin which I listed among my recommended WordPress plugin in a recent post.


#3. Target your Audience Only

What this means is that you should only sharing relevant content that resonates with your niche. Targeting doesn’t mean spamming or tricking your audience to take an action.

Spamming is the system of sharing unsolicited content on the web repeatedly to advertise a business on the internet.


Dont be too disturbing, else your audience might report you to Google. You sure know the implication of being reported to google, don’t you?

Too much exaggeration in your marketing campaigns is also not going to help, so i advise you desist from using unrealistic phrases or unreal earning report to compel patronage.


Leave your audience with your real intent to decide what to do with your content.


The good news is, if your content is specific to your niche audience, those who will buy your stuff will do so without being cajoled to do so.



Final Note to Affiliate Marketers in Nigeria


Affiliate Marketing is one of the best few ways of making money online in Nigeria with little to no capital required.

One major thing that I advise us for every prospective affiliate to identify the one big thing everyone in their audience needs to reach their goals; knowing this gives you a good start. This is one mistake most beginners run into when starting out.

Thereafter, you can choose a great product and/or service from that online business you believe in. Share it and tell the story of your successes you have had with it

Provide lots of valuable content that helps and educates your readers, this gives a sense of understanding on your part of the promoted products.

As best as possible, be upfront, honest, and transparent. Nurture the trust that readers place in you.

Once you’ve gained a respectable following, affiliate marketing is one of the best business models for making money.

And the best news is that it’s so easy to get started. I believe the steps outlined in this post is enough  for starting an affiliate marketing business in Nigeria.

And finally, be patient!



Be duly informed that not all niches are profitable. You can foresee the profitability of a niche by first determining the amount of people that are likely to show interest in the niche.

This is hard to determine for starters, you can leave your thought in the comment box below regarding this subject so that I or any member of TechieBreed community at large can guide you through on the profitability tendency of your desired niche and advise you appropriately.